212-Month Vision
Where do you want to be in 12 months?
3Your Clients
Who you serve now and who you want to serve
Current Clients
Ideal Client Profile (ICP)
Client Profitability
Which clients are worth keeping? Be honest.
4The Problem You Solve
What you do and why people pay you for it
6Your Sales Engine
How leads become paying clients
7Key Business Metrics
The numbers that matter
8Lifestyle Design
The business serves the life, not the other way around